I have grown up hearing about H&M. My mum, who is German, was forever telling me about the gorgeous clothes she got there when she was young. I actually only went to an H&M store for the first time last year. But now I'm hooked. And to add the frosting to the cupcake, they have campaign video's like this one, directed by Sophia Coppola, that are less advertisements, and more works of art.
and I KNOW y'all saw that David Beckham ad during the Super Bowl. If you didn't, let me sum it up for you.
David Beckham + H&M = My Favorite Super Bowl Ad
p.s. You can follow them on twitter @hm + @hmusa